When Majda Baltic founded Majdas Touch Insurance as a 100 percent virtual operation in 2018, the insurance industry dismissed her digital-first approach as impractical until the pandemic forced every competitor to scramble toward the remote model she had already perfected.
The company’s prescient embrace of digital transformation has earned it recognition as a 2025 Global Recognition Awards recipient, acknowledging its business success and its role in fundamentally reshaping how insurance services are delivered. Baltic’s firm demonstrated that innovation in a traditionally conservative industry requires technological sophistication and a deep understanding of evolving client needs.
Majdas Touch Insurance’s achievement reflects a systematic approach to solving industry-wide problems through technology and education. The company’s growth trajectory, quadrupling in size during the pandemic while competitors struggled, validates its model of combining digital efficiency with personalized service delivery.
Technological Innovation Driving Industry Change
The company’s technological infrastructure centers on the DIBS Toolbox CRM system, which automates marketing, sales, and client management processes while maintaining the personal touch that insurance clients expect. This platform enables agents to operate efficiently in a fully remote environment while providing clients 24/7 access to their policies and support services.
ScaleMate Virtual Assistants, Baltic’s staffing agency, is a key aspect of everything she does and provides the human infrastructure behind digital operations. The agency scouts, interviews, and hires top-tier talent from around the world, including the USA, South America, Africa, and the Middle East, to facilitate operations across all company ventures. This global staffing solution enables any position to be filled remotely across industries, providing the scalable workforce necessary for the company’s fast growth.
Majdas Touch Insurance’s digital-first strategy extends beyond internal operations to client education. Through Insurance DIBS, the company addresses fundamental market inefficiencies where consumers either under-insure or over-insure themselves due to a lack of understanding. The platform provides consumer education and professional development tools, creating a more informed marketplace.
The company’s newest venture, Sour, demonstrates its ability to identify and serve emerging market segments. Targeting digital creators with specialized Social Media & Influencer Protection, the company recognized that traditional insurance products hadn’t evolved to meet the needs of modern digital professionals. This innovation addresses cyber attacks, identity theft, equipment loss, and liability issues specific to content creators and influencers.
Baltic’s entrepreneurial vision extends to empowering other women in business through SupHerHuman, a women’s networking group that provides fundamental tools and education for any female-owned business looking to learn AI and automation to streamline and scale its processes. This venture reflects her commitment to sharing the technological insights that have driven her success.
Measurable Impact and Industry Recognition
The company’s achievements have garnered multiple industry awards, including the 2020 Agent For The Future Emerging Leader Award from Liberty Mutual & Safeco Insurance, specifically recognizing its digital adoption and growth model. Additional honors include the Top 100 Global Leaders in Insurance & Finance Award and Forbes, Fortune 500, and Entrepreneur Magazine recognition.
Baltic’s expertise and innovative approaches have made her a sought-after speaker at major tech conventions, where she addresses audiences of 10,000 people and more, sharing insights on digital transformation and the future of insurance technology.
Majdas Touch Insurance’s training programs have demonstrated quantifiable results, helping agencies double and triple their growth within 30 days. The company has personally trained over 563 different insurance offices across the United States, teaching teams how to implement better workflows, generate organic leads, and increase sales efficiency.
The firm’s client base spans a comprehensive spectrum, from NBA and NFL players to first-time homebuyers, demonstrating its scalable service model. This diversity reflects the company’s belief that insurance should be accessible and understandable regardless of economic status, which drives its educational initiatives and technology development.
Setting New Industry Standards
Majdas Touch Insurance’s influence extends beyond its operations to industry-wide transformation. The same firms that once questioned its digital approach now hire the company to train their agencies on remote operations, illustrating how quickly industry attitudes have shifted toward its forward-thinking methods.
The company’s commitment to sustainability through its green, paperless operations aligns with growing environmental consciousness in business practices. This approach reduces operational costs while appealing to environmentally aware clients.
As the insurance industry continues evolving toward digital-first operations, Majdas Touch Insurance’s early adoption of remote work, client education, and technology integration positions it as a leader and guide. This proves that true innovation lies in adopting new technologies and reimagining how an entire industry can better serve its clients.
