Marketers once waited weeks for focus group transcripts and survey results. Now, Solsten’s AI chat platform lets them converse with billions of consumers in real time—no appointments needed. Sounding like something from science fiction, this technology has quickly become the new reality of audience intelligence, powered by psychological AI trained on over 3.4 billion global profiles.
The End Of Waiting Games In Market Research
Traditional research methods like surveys and focus groups have always suffered from delays and distortions. By the time data reaches critical decision-makers, consumer preferences may have shifted. Solsten’s chat interface cuts through this lag, offering instant access to psychologically accurate audience simulations. Users type questions into a conversational interface and receive responses mirroring specific demographics, brand loyalists, or interest groups—all within seconds.
“We’re enabling a real-time dialogue with humanity, at scale. Imagine encapsulating your target audience into a single individual. A marketer’s dream,” explains Solsten CEO Joe Schaeppi.
The system draws from the world’s largest psychological database, built on clinically validated frameworks that map over 487 traits—from risk tolerance to humor preferences. This allows marketers to test ad concepts, refine messaging, or explore niche audiences with unprecedented speed. In one test, Solsten simulated how a beverage company could use the tool to evaluate 12 campaign variants across six countries in under an hour, slashing research costs by 80%.
From Guesswork To Guided Precision
Even outside the realm of speed, the platform presents wide-reaching implications. When Supercell wanted to revive engagement in Hay Day, Solsten’s chat tool revealed players craved more collaborative challenges. The studio introduced team-based events, sparking a sizable surge in daily sessions. Similarly, EA reduced player churn by a major margin after the AI identified fairness-sensitive gamers frustrated by imbalanced matchmaking.
Along a similar note, product teams use the interface to crowdsource ideas directly from target audiences. A skincare brand recently asked Gen Z consumers to brainstorm product names via the chat system, generating 300+ suggestions in minutes.
“It’s like having a global brainstorming session where every participant represents your ideal customer,” says Bastian Bergmann, Solsten’s co-founder. The tool even predicts which concepts will resonate most, leveraging psychological patterns observed across 20,000 brands.
The New Language Of Consumer Connection
Nielsen research long ago revealed that resonant creative drives 47% of advertising success—more than targeting or placement. Solsten’s chat platform operationalizes this insight by letting marketers audition messages against psychological profiles.
The implications even hold relevancy outside of mere marketing. Game developers train NPCs using audience chat data to create characters that adapt to players’ communication styles. Healthcare companies could design apps that respond to users’ resilience levels.
“We’re moving past demographic boxes into the realm of human understanding,” Bergmann notes.
As markets fragment and attention spans shrink, Solsten’s chat interface is more than convenience—it provides a lifeline to relevance. Where consumers dismiss generic messaging as noise, this tool helps brands speak not just to audiences, but with them. The future of market research isn’t about observing from afar, but instead about engaging in a global conversation that never stops.
