Sweden’s heir to the throne rarely dresses to be noticed. Look closely at what she wears and a clear set of habits emerges, from floral prints on national holidays to a €400 dress she keeps coming back to.
Crown Princess Victoria of Sweden has built a reputation on getting the tone right. Nothing flashy, nothing out of step with the occasion, and a consistently polished turnout at royal engagements. What is interesting is how much personality shows through inside those constraints.
The most relaxed we have seen her
At the vintage car exhibition at Solliden Palace, the dresses were nowhere in sight. Victoria turned up in a blouse, shorts and sneakers, which is about as casual as royal style gets before it stops looking royal. A low ponytail under a white cap gave the whole thing a sporty finish, well judged for a sunny day on Öland.
Florals for the big Swedish dates
There is nothing accidental about what she wears for Victoria Day. Birthday celebrations bring the country out, and the Crown Princess reliably reaches for a floral print, as she did in a flowing byTiMo dress with light puff sleeves and a waist belt. The same pattern holds for National Day. Year after year, the choice reads as summer, and it works.
A dress she keeps returning to
At the inauguration of Wij Manor in Ockelbo, she wore a crepe dress that has been in rotation for a while now. The balloon sleeves sat well against the small blossoms scattered across the fabric, and the effect was close to camouflage against the surroundings. The dress comes from Oslo label byTIMo and costs around €400. Butterfly earrings finished it off.
Rome, and a sharper eye
Her visit to Rome brought out a floral dress by Camilla Thulin, worn with pink Gianvito Rossi pumps and a plain Zara bag. Mixing a designer shoe with a high street bag, and doing it well, is the kind of thing that has quietly turned Victoria into someone worth watching on fashion terms rather than just protocol ones.
