Ferrari is stepping into its electric era, and it’s doing so on its own terms. The new Ferrari Luce, the Italian marque’s first all-electric production model, pairs more than 1,000 hp with a stripped-back design courtesy of former Apple chief designer Jony Ive. Predictably, it’s already dividing opinion.
A Ferrari Without the V12 Roar
For years, a Ferrari without the howl of a V12 was unthinkable to purists. That era is now over. With the Luce, the Maranello brand introduces its first fully electric production car — and it breaks with tradition on nearly every front.
Rather than the low-slung proportions of a classic supercar, Ferrari has gone with a futuristic five-seater concept, developed alongside LoveFrom, the studio founded by former Apple design lead Sir Jony Ive and Marc Newson. The result reads like a cross between an Italian Gran Turismo and a premium piece of California tech. The name “Luce” — Italian for “light” — suits the direction perfectly.
The bodywork looks smooth, minimalist, and almost weightless. Ferrari claims it’s the lowest drag coefficient in company history, achieved through active air flaps, exceptionally clean lines, and a new low-center-of-gravity platform. Despite the electric drivetrain, Ferrari insists the Luce stays uncompromising and unmistakably itself — fast, emotional, and built around the driver.
Technically in a League of Its Own
Beneath the aluminum shell sits a new 800-volt architecture paired with a 122 kWh battery. Four electric motors drive all four wheels, producing a combined 1,050 hp and enormous torque. The Luce is said to sprint from 0 to 100 km/h in roughly 2.5 seconds and reach a top speed of 310 km/h.
Ferrari stresses that every component was developed in-house — from the powertrain to the software. The aim is not only maximum performance but also long-term serviceability and value retention.
A New Kind of Driving Experience
Ferrari is also rethinking how the car feels to operate. Notably, instead of touchscreens, the cabin is dominated by mechanical switches, rotary dials, and other physical controls — a deliberate pushback against the touch-everything trend of most modern EVs.
The sound approach is equally intriguing. The Luce isn’t silent, of course. Ferrari says its sound concept draws on electromechanical vibrations from the axles, which are amplified and woven intentionally into the driving experience. Simulated torque shifts, triggered via steering-wheel paddles, are meant to recreate the sensation of a classic Ferrari gear change.
Between Design Icon and Backlash
Reactions to the Luce are already running to extremes. Some hail it as a bold reinvention; others see a betrayal of Ferrari’s identity. The unusually pared-down styling and the five-seat layout, in particular, have fueled online debate. Opinions on social media swing from “an absolute masterclass in design” to “we’re lost,” “at least the Chinese won’t copy this,” and “we had no expectations, and we’re still disappointed.”
Ferrari, for its part, sees the controversy as the point. Chief designer Flavio Manzoni described the concept as intentionally polarizing. The Luce isn’t meant to be merely an electric Ferrari — it’s meant to redefine what high-performance luxury might look like in the years ahead.
Price and Availability
The Ferrari Luce is slated for a European launch at the end of 2026, with a US debut following in 2027. Ferrari hasn’t confirmed an official European price, but international outlets report a figure of around $640,000 — roughly €550,000 — cementing the Luce as the brand’s exclusive technological flagship.
