Launching a new product is always a gamble. Companies pour millions into ideas without truly knowing if there’s an eager audience waiting on the other side. Solsten is quickly flipping the script, offering businesses a novel way to validate market potential before they invest heavily.
Through its advanced AI platform, Navigator, Solsten gives brands the power to see clearly into the minds of their potential customers—long before the first ad runs or the first product ships.
Know Your Audience Before You Build
Most companies rely on traditional market research methods like surveys, focus groups, and demographic analyses. These methods are slow, expensive, and often inaccurate. They depend heavily on self-reported data, which rarely captures genuine consumer motivations or predicts actual behavior.
Solsten’s Navigator turns this outdated model upside down. Instead of guessing or relying on surface-level demographics, Navigator taps into deep psychological insights from the world’s largest psychological database, covering over 3.4 billion people globally.
Navigator doesn’t just tell businesses who their potential customers are—it reveals why these customers will care. Analyzing hundreds of psychological traits such as values, motivations, personality types, and emotional triggers, Navigator creates detailed audience profiles tailored specifically to any product idea. This depth allows marketers and product leaders to understand precisely what resonates with their target audience and why.
“We’re giving companies the ability to understand their customers as human beings, not just numbers on a spreadsheet,” explains Bastian Bergmann, Solsten’s co-founder. “This is about creating experiences that truly connect.”
Build With Confidence And Maximize Potential
Solsten’s platform goes beyond mere validation; it provides actionable insights that help companies build products people genuinely love. Before writing a single line of code or committing significant resources, businesses can see clear evidence of market demand, audience size, potential lifetime value (LTV), and even psychological makeup of their ideal consumers.
For example, game studios use Navigator to test concepts rapidly by comparing psychological profiles against existing successful games. They can identify exactly which features or mechanics resonate most deeply with their target players. This targeted insight helps studios prioritize development efforts strategically—saving time and money while increasing chances for success.
Navigator also offers competitor benchmarking capabilities unmatched by traditional research tools. Companies can analyze competitors’ audiences at a granular level, uncovering unmet needs and opportunities to differentiate their products effectively. Such competitive intelligence helps brands stand out in crowded markets by crafting experiences uniquely aligned with consumer psychology.
Turning Insights Into Impact
Yet, the real power behind Solsten’s Navigator lies in its ability to transform psychological insights into tangible business outcomes. Early adopters have reported significant improvements across key metrics like retention rates, engagement levels, monetization strategies, and conversion rates.
Take Supercell as an example: by leveraging Navigator’s psychological insights for their game “Hay Day,” they achieved a remarkable increase in daily player sessions within two months. Similarly, EA reduced player churn dramatically after using Solsten’s data to redesign matchmaking algorithms tailored specifically toward fairness-sensitive gamers.
Solsten CEO Joe Schaeppi emphasizes the transformative nature of this technology: “You shouldn’t just know who currently likes your product; you should also know who might start to like it next.”
Through understanding audiences psychologically from day one, companies can confidently navigate market uncertainties—turning risky bets into calculated successes.
With Navigator’s incredible capabilities now at marketers’ fingertips worldwide, Solsten has raised the bar for validating market potential—one rooted not in guesswork but in deep human understanding backed by powerful AI technology.
