Skincare feels different when it’s approached with creativity. Gunay Hasanova, a beauty content creator with 215,000 TikTok followers and 150,000 on Instagram, has built her reputation by incorporating design and storytelling into her content. Her collaborations with brands like Biodance, Abib, and Mixsoon reflect her interest in Korean skincare and her ability to share it in a way that resonates with international audiences. Her skincare videos consistently draw engagement from viewers across multiple countries seeking both product insight and visual inspiration.
Hasanova’s background in fashion design contributes to her distinctive visual style. After studying at design institutions in Rome, she spent years working as a freelance fashion designer before dedicating herself full-time to content creation. That training in aesthetics influences the polished, intentional quality of every video she produces.
From Design Studio To Digital Platform
Her transition from fashion design to beauty content creation came naturally. Hasanova’s knowledge of visual composition, color, and texture gave her the tools to create content that feels carefully considered. While many creators present products as isolated solutions, Hasanova frames them as part of a larger aesthetic experience.
“I like to treat skincare and makeup as creative routines,” she says. “Even simple steps can express something about how you feel that day.”
Her makeup transformations, in which she recreates the facial features of celebrities and iconic figures using only cosmetics, demonstrate technical skill and attention to detail. Each transformation requires hours of careful application, blending techniques from painting and portraiture to achieve realistic results.
Collaborations And Cultural Perspective
Korean skincare brands sought Hasanova out based on creative alignment with her content style. Partnerships with Biodance, Abib, and Mixsoon developed because her approach matched their brand aesthetics, and her genuine enthusiasm for their formulations came through clearly in her work. She positions these products within broader beauty practices, respecting their origins while keeping them relatable.
“Since I work mostly with Korean skincare, I like to share what I’ve learned from it: why certain steps matter and how they can be adapted to different routines,” she explains.
Recently, her work also caught the attention of Azerbaijani television, where she appeared on a leading national channel to discuss her practice and the artistic vision behind her transformations. The segment, now available on the channel’s official YouTube platform, offers viewers an intimate look at her process.
Her work with Temu showcases her ability to balance creative storytelling with professional campaign objectives, maintaining her unique voice while reaching a broader audience.
Crafting Visual Narratives
Hasanova’s videos rarely follow conventional tutorial formats. She emphasizes texture, color, and the ritual of skincare: the feel of a serum, the coolness of a sheet mask, the patting motion when applying products. Her design background is visible in her framing, color choices, and overall composition.
Her method demonstrates that aesthetic presentation and product function can complement each other. When discussing a Mixsoon essence or an Abib toner pad, she addresses both its purpose and how it fits into a routine that feels intentional and creative.
Her makeup transformations reinforce this philosophy. They provide tangible examples of how she translates her design training into content that requires precision, creativity, and effective visual storytelling.
Building Credibility And Influence
Articles about Hasanova in her home country and in Turkey acknowledge her growing influence in the beauty community. She attracts attention by consistently producing thoughtful content that stands apart from algorithm-driven trends.
Current skincare movements emphasizing minimalist routines and multifunctional products align with Hasanova’s content philosophy. Her videos show how to select and use these products with understanding and intention, rather than merely accumulating them.
Hasanova plans to expand her international media presence while continuing collaborations that match her creative vision. She remains focused on artistic makeup content and skincare videos that reflect both her design sensibility and her genuine interest in beauty as self-expression.
Her work illustrates that beauty content can function as education, entertainment, and creative expression: a balance achieved through consistent practice, technical skill, and a clear personal vision.
