IFA, the largest consumer-electronics fair in Europe, has opened in Berlin with artificial intelligence positioned as the central theme. The event drew a large number of exhibitors showing products across many categories.
Companies used the fair to present how AI is being built into everyday devices, from home appliances to computing and mobility. The technology was framed less as a novelty and more as core infrastructure shaping future products.
IFA has long served as a stage for consumer-technology brands to introduce new products and set the tone for the year ahead. Its focus on AI reflects how central the technology has become across the industry.
The Berlin fairgrounds hosted exhibitors ranging from established global brands to smaller companies and startups. The mix gives visitors a broad view of where consumer technology is heading.
Trade fairs like IFA remain important gathering points for the industry, offering a chance to gauge trends and compare approaches. This year, much of that conversation centered on how AI will reach consumers.
Organizers presented the event as a snapshot of a fast-moving field, with artificial intelligence increasingly woven into the devices people use at home and on the move.
