Kollektif Studios, the London-based creative marketing firm founded by Alina Jo Suedi, has entered a new phase of growth with the appointments of Sarah Liderri as Managing Director and Thomas Hadfield as Creative Director. The pair join a fast-expanding team of designers, strategists and brand architects united by a single aim: to fully capture all services (i.e., growth) for venture-backed and founder-led brands around the world.
A Studio On The Rise
The pace has been remarkable. Within a year, Kollektif grew from two to nine full-time members, reflecting surging demand and a distinctive positioning among creative agencies serving the technology and e-commerce sectors. Liderri and Hadfield’s arrival signals a structural evolution, one that allows Suedi to focus on high-level vision and market expansion while maintaining sharp creative oversight.
‘These appointments mark a pivotal moment,’ said Suedi. ‘Sarah is the anchor shaping our systems and people, while Thomas carries the creative heartbeat forward. Together, they bring rhythm to our speed.’ Clients from London to Toronto have already felt that rhythm. Recent commissions, from brand design for a luxury tech platform to visual development for a new beverage brand, demonstrate the studio’s ability to balance commercial design intelligence with creative independence. Revenue has grown by 150% year-on-year, underscoring strong financial traction behind the creative ambition.
What sets Kollektif apart lies partly in its origins. Founded in 2021 as a direct-to-consumer homeware and apparel brand, the company later pivoted to full-service brand design. That hands-on retail experience gave the studio particular fluency in customer behaviour, conversion psychology and the visual levers that drive purchasing decisions—insights now embedded in every client engagement.
Building From Roots, Reaching Outward
Kollektif’s growth is more than numerical. Its next venture, Kollektif Supply, is a new merchandise line that reconnects the studio with its Direct-to-Consumer (DTC) beginnings. With teams in Toronto, New York and London, Kollektif has developed systems and production capabilities to create design-led branded merchandise that moves away from disposable promotional goods in favour of elevated, lasting pieces.
For the team, the launch represents both a creative outlet and a return to instinct: commercial design fused with artistry that reflects culture and community. Whereas Kollektif’s client work is guided by briefs, Kollektif Supply allows pure creative expression. Its first collection, inspired by East London, transforms sketches, typography experiments and studio humour into wearable stories.
Debuting later this year, the range blends the team’s Canadian roots with London’s raw creative energy. ‘It’s our reminder of where we started,’ said Suedi. ‘Merch was our earliest language. Building Kollektif Supply feels like coming full circle—a mix of purpose and play.’
Each piece reflects London’s street culture and independent fashion scene while carrying the precision and minimalism synonymous with Canadian design. Beneath its aesthetic sensibility, the line champions sustainability and traceable production. Previous collaborations with ethically-minded brands such as KOTN highlight Kollektif’s ongoing commitment to responsible creation—supporting fair wages for farmers and restoring forestland with every sale.
A past partnership traced Egyptian cotton back to individual farms and reinvested profits in local schools for farming communities. That same philosophy—combining circular-economy thinking with design excellence—will steer Kollektif Supply’s forthcoming collaborations. The studio aims to partner with like-minded brands in fashion, streetwear and product design that share its belief in craft with conscience.
A Global Creative Map
Kollektif’s momentum shows no sign of slowing. The studio is targeting new markets across North America, the Middle East and Japan, aligning with Suedi’s vision of establishing Kollektif as a cross-continental creative force—Canadian in origin, global in philosophy, and rooted in London.
Interest from the Middle East, particularly Dubai and the wider UAE, has intensified in recent months. Brands from the region increasingly seek design partners attuned to both Western sensibilities and global commerce. Kollektif’s blend of strategic rigour and creative agility positions it well to meet that demand without diluting its identity.
Internally, the appointments of Liderri and Hadfield are key to sustaining that ambition. Drawing on her experience in both client relations and scaling brands, Liderri now manages daily operations, from pricing frameworks to recruitment strategy, while Hadfield leads the studio’s design language and creative systems. Their combined presence formalises what has long defined Kollektif: the harmony of strategic clarity with human creativity.
For Suedi, the shift brings equilibrium. ‘Every founder reaches a point where growth depends on trust,’ she said. ‘Sarah makes the structure solid. Thomas keeps the heart beating. That’s how a studio matures without losing its soul.’
The transition from a founder-led boutique to a defined creative company might seem natural, yet few young studios execute it with such assured momentum. That drive now channels outward through Kollektif Supply—a product of belief, capacity and creative confidence. Between client work, brand systems and content-led campaigns, the studio continues to scale while staying close to what made it compelling at the outset: adaptive creativity rooted in real design craft.
Where Creativity Meets Commerce
Kollektif’s rapid ascent illustrates a broader mood across the creative sector. Brands are pursuing sharper identity systems, investors are seeking measurable returns on design, and founders are looking for partners who understand branding as both art and business. Kollektif’s strength lies precisely in bridging those worlds—linking creative storytelling with commercial performance.
Behind the art direction lies a clear commercial logic, refined jointly by Suedi, Liderri and Hadfield. Rather than competing on style alone, the studio defines its value through tangible outcomes—brand architectures designed for longevity, colour narratives tailored to specific audiences, and scalable systems built for growth. With more than 20 clients served since launch and an expanding list of award submissions, Kollektif’s reputation is being built on results rather than rhetoric.
Their shared Canadian background adds a distinctive layer to the narrative. All three members of Kollektif’s leadership team relocated to the UK to establish a presence in one of the world’s most competitive creative markets. London provides both proximity to European clients and access to an unparalleled talent network.
The studio now operates across three continents, with offices in Toronto, London and New York. This distributed model enables Kollektif to serve clients across time zones and creative communities. Toronto remains its global headquarters, while the London studio at 56 Shoreditch High Street acts as its creative nerve centre—and the birthplace of Kollektif Supply’s DTC collection.
The Road Ahead
Every move circles back to one principle: to build resonance, not just presence. As Kollektif prepares to launch Kollektif Supply in 2026, the story of three Canadians building a transatlantic design house feels less aspirational and more inevitable. From direct-to-consumer products to B2B brand design, from a two-person team to a nine-member operation, from founder-led relationships to structured leadership—each evolution has built upon the last.
Projects now in motion hint at what lies ahead. Collaborations with a disruptive luxury tech platform and a beverage brand reinventing its category highlight Kollektif’s appeal to high-growth ventures operating at the edge of their industries. Suedi and Liderri are also shaping their side project, PUBLIK, a design-led sister agency dedicated to the Shopify and wider e-commerce community.
These are not ventures seeking safe design—they demand partners capable of translating complex ideas into scalable visual systems. From a compact studio in East London, Kollektif’s signals are resonating far beyond. The merch, the team, the projects, the pulse—they are all rising threads in a shared creative story that began, fittingly, with curiosity and continues to gather momentum.
