Cannes, France – June 14, 2025 – The superyacht THIS IS IT, owned by Greek entrepreneur Tasos Papanastasiou, served as the venue for several of the most high-profile events during the 2025 Cannes Film Festival. Strategically anchored just off the coastline near the main festival activities, the yacht attracted global media attention and hosted multiple celebrity-focused gatherings.
Known for its futuristic, avant-garde design, THIS IS IT drew hundreds of spectators and onlookers each day throughout the festival. Guests were seen boarding and disembarking at all hours, including some of the most recognizable names in entertainment, fashion, and business.
One of the headline events was the Ray-Ban x A$AP Rocky party. The celebration marked A$AP Rocky’s first public appearance since his appointment as Creative Director for the brand. Attendees included global stars such as Rihanna, Jeffrey Wright, Barbara Palvin, Dylan Sprouse, Paul Pogba, Jameela Jamil, Romee Strijd, and Alton Mason.
In addition to brand activations and celebrity appearances, the yacht also hosted a private event organized by Creative Artists Agency (CAA), one of the most influential talent and entertainment agencies in the world. The agency represents high-profile figures such as Tom Hanks, Tom Cruise, Sean Penn, and Steven Spielberg. The CAA event brought together top industry executives, talent representatives, and filmmakers for an exclusive evening during the festival.
With its presence at Cannes, THIS IS IT functioned as a central hub for networking, brand collaborations, and social gatherings during the festival. Its location provided easy access for VIP guests, while maintaining the privacy and security often required at such high-profile events.
Built with advanced technology and a focus on luxury experience, the yacht has been frequently photographed and documented by global media outlets. It has been referred to as one of the most distinctive yachts currently in use, often described as a “spaceship on water” due to its unique profile and modern aesthetic.
The series of events hosted onboard THIS IS IT contributed to the overall programming of Cannes’ social calendar, providing a platform for product launches, entertainment partnerships, and closed-door industry meetings.
About THIS IS IT
THIS IS IT is a superyacht owned by Greek entrepreneur Tasos Papanastasiou. Known for its futuristic design and luxury features, the yacht has gained global attention for its architecture and high-profile presence at major international events. Equipped with advanced technologies and premium amenities, THIS IS IT is designed to host exclusive gatherings and brand collaborations for leading names in entertainment, fashion, and business. The yacht has become a recurring venue for global events such as the Cannes Film Festival, serving as both a meeting place and promotional platform.
